Maptera vs Yext
One sells a store locator on a published monthly price. The other sells a digital-presence suite with a locator inside it, on an annual per-location contract. Almost every decision here follows from that.
The verdict, up front
Choose Maptera
if you need a searchable, filterable locator on your own website, want to see the price before talking to anyone, and would rather test it on your real location data this afternoon than schedule an implementation.
Choose Yext
if the problem is that your business data is wrong across Google, Apple Maps, Bing, Yelp and dozens of directories, or you need review management and business-profile governance across a franchise network. Maptera does none of that.
Maptera is $0 for 10 locations and $19/month for 5,000 plus the REST API. Yext's reported self-serve tiers are $199 to $999 per location per year. Those are not the same product, and this page tries hard not to pretend they are.
At a Glance
| Feature | Maptera | Yext |
|---|---|---|
| Free plan (not a trial) | Yes — 10 locations | No |
| Free trial on paid plans | 14 days | No public self-serve trial |
| Pricing model | Flat monthly, published | Per location, per year |
| Entry price | $9/month (Starter) | $199 per location per year (reported) |
| Contract | Monthly, cancel anytime | Annual, auto-renewing |
| Location ceiling | 5,000 (Scale) | Effectively uncapped (priced per location) |
| REST API | Scale plan ($19/mo) | Yes |
| Native Shopify app | Yes (theme block) | No |
| Native Wix app | Yes | No |
| Universal embed | Yes | Yes |
| SEO location pages | Yes (auto-generated) | Yes (Pages) |
| Listings syndication | No | Yes — core strength |
| Review management | No | Yes |
| Implementation project | None | Typically required |
| Who installs it | You, in an afternoon | Onboarding team |
Maptera tiers from our published pricing; Yext details reflect publicly reported information as of August 2026 and may change.
Pricing, honestly
Maptera
Flat monthly pricing, published in full: $0 forever for 10 locations, $9/month for 100, $15/month for 2,000, and $19/month for 5,000 locations plus REST API access. Every paid plan includes a 14-day trial. Adding locations inside your plan's limit does not change the price.
Yext, published
Yext's self-serve tiers are quoted per location, per year. Reported tiers as of August 2026: Emerging $199, Essential $449, Complete $499, Premium $999. The tiers differ mainly in how many publishers and directories your data reaches, plus analytics and support level.
Worked example, 15 locations
15 locations × $999 (Premium) = $14,985 per year, billed annually. The same 15 locations sit inside Maptera's Starter plan at $9/month, or $108 per year. Again: those two numbers buy different scopes. The point is to know which scope you are buying before the invoice arrives.
Yext, unpublished
Enterprise agreements are negotiated, so the only available figures come from third-party contract databases. These are modelled averages from anonymised buyer data, not vendor rate cards:
- Vendr reports a median annual contract value of $318,204 across a $23,767–$534,000 range, and models 10–100 location deployments at $25,000–$150,000 per year.
- Spendhound, across 160 customer contracts, reports averages of $30,916/year (50–1,000 employees) and $176,730/year (1,000+ employees).
- Implementation is separate. Vendr models onboarding at $2,000–$20,000+; ITQlick puts enterprise implementation, customisation, training and migration at $50,000–$200,000.
Contract and renewal mechanics
This is the section that decides more renewals than any feature table, and it is the one almost nobody writes down.
- Annual terms that auto-renew. Enterprise agreements in this category are annual and renew automatically. The cancellation window is defined in the order form, and it closes well before the renewal date.
- Escalator clauses. Vendr's buyer data puts typical annual uplift at 3–7% unless negotiated flat or capped. On a six-figure contract over three years that is a material number, and it is the clause most often left unnegotiated.
- What buyers say. Yext holds 1.9 out of 5 on Trustpilot across 345 reviews as of August 2026, rated "Poor". The same product holds 4.4 out of 5 on G2 across roughly 1,000 reviews. Different audiences, both worth reading — Trustpilot skews toward billing and cancellation experiences, G2 toward day-to-day product use.
Maptera has no equivalent to disclose. Plans are monthly, the price is on the pricing page, and cancellation is a button in the dashboard.
Where each product is genuinely better
Yext wins on
- Listings syndication across Google, Apple Maps, Bing, Yelp and hundreds of directories
- Review monitoring and response at scale
- Google Business Profile governance across franchisees
- Analytics depth across the whole local-presence surface
- Being a single platform of record for large organisations
Maptera wins on
- A real free plan (10 locations) to test before buying
- Published, flat monthly pricing with no per-location maths
- Native Shopify and Wix apps, plus a universal embed anywhere else
- REST API on Scale at a published $19/month
- Auto-generated SEO location pages with structured data
- No implementation project, no procurement cycle
Switching from Yext to Maptera
- Export your locations from Yext as a CSV.
- Import the file into Maptera — name, address, hours, phone, categories.
- Geocode the addresses. Try it on your real file first with the free CSV geocoder.
- Install the native Shopify or Wix app, or paste the universal embed.
- 301-redirect your old Yext Pages location URLs to the new ones so local rankings transfer rather than reset.
- Check your notice window before cancelling. On an annual auto-renewing agreement, missing it costs a full extra year.
The full cost breakdown, with the published tiers, the third-party contract benchmarks, and the renewal mechanics in one place, is in Yext store locator pricing. Agencies deciding whether to resell should read the Yext reseller programme breakdown.
Prefer the switching-guide framing to a feature table? Read the Yext alternative guide. Weighing several enterprise options at once? Start from enterprise store locator software, or compare Maptera vs Bullseye, the other platform most Yext shoppers evaluate. Every head-to-head lives in the comparison hub.
Sources
Checked August 2026. Third-party contract databases publish modelled averages from anonymised buyer data, not vendor rate cards.
Frequently Asked Questions
Is Maptera a replacement for Yext?
Only for the store locator. Yext is a digital-presence suite whose largest component is listings syndication — pushing your business data to Google, Apple Maps, Bing, Yelp, and hundreds of directories — plus review management and analytics. Maptera replaces the locator on your own website and nothing else. If listings are why you bought Yext, Maptera does not replace it.
How much cheaper is Maptera than Yext?
The comparison only works if you scope it to the locator. Maptera is $0 for 10 locations, $9/month for 100, $15/month for 2,000, and $19/month for 5,000 plus the REST API. Yext's reported self-serve tiers run $199 to $999 per location per year, so a 15-location chain on the top self-serve tier is around $14,985 a year. Third-party contract databases put typical enterprise Yext spend far higher again.
Does Yext charge per location?
Its published SMB tiers do, quoted per location per year: reported at $199 (Emerging), $449 (Essential), $499 (Complete), and $999 (Premium) as of August 2026. Enterprise agreements are negotiated rather than listed. Maptera charges a flat monthly price per plan regardless of how many locations you load inside the plan's limit.
What are Yext contracts like at renewal?
Enterprise agreements in this category generally renew automatically each year with a price escalator built in; Vendr's buyer data puts the typical escalator at 3-7% annually unless negotiated flat or capped. Yext's Trustpilot rating is 1.9 out of 5 across 345 reviews as of August 2026, rated "Poor", with billing and cancellation among the recurring themes. The same product holds 4.4 out of 5 on G2 across roughly 1,000 reviews, which is worth reading alongside it.
Can I move my locations from Yext to Maptera?
Yes. Export your locations from Yext as a CSV, import the file into Maptera, and let the geocoder resolve addresses to coordinates. Then install the native Shopify or Wix app or paste the universal embed. The one step people forget is redirecting the old per-location URLs to the new ones with 301s so local rankings transfer instead of resetting.
Can I run both?
Plenty of teams do, and it is often the cheapest correct answer. Keep a listings platform for directory presence and reviews, and run a dedicated locator on your own site. You pay suite prices only for the part that genuinely needs a suite.
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