Maptera vs Storemapper
Storemapper is a mature, paid-only store locator that has been around since 2013. Maptera is the newer, lower-cost option with a free-forever plan. Here's the full 2026 comparison.
TL;DR
Choose Storemapper if you value a long-established, battle-tested tool and its pricing isn't a constraint.
Choose Maptera for a free-forever plan, a lower paid entry price ($17.99/month vs ~$24.99/month), a native Wix app alongside Shopify, and auto-generated SEO location pages. Multi-language is an Enterprise feature on Maptera, whereas Storemapper reserves it for a higher (~$69.99/month) tier.
At a Glance
| Feature | Maptera | Storemapper |
|---|---|---|
| Free-forever plan | Yes (10 locations) | No (paid only) |
| Paid plan starting price | $17.99/mo (Pro) | ~$24.99/mo |
| Locations by tier | 10 / 100 / Unlimited | Tiered by plan |
| Native Shopify app | Yes (theme block) | Yes |
| Native Wix app | Yes | Embed only |
| Universal embed | Yes | Yes |
| SEO location pages | Yes (auto-generated) | Limited |
| Bulk CSV import | Yes | Yes |
| Multi-language | Enterprise | Higher tier (~$69.99/mo) |
| REST API access | Enterprise | Higher tiers |
Maptera tiers from our published pricing; Storemapper details reflect publicly listed plans and may change.
Features Compared
Pricing & free plan
This is the headline difference. Storemapper is paid-only and starts around $24.99/month. Maptera starts free forever (10 locations) and its first paid tier, Pro, is $17.99/month for 100 locations. Enterprise ($59/month) adds unlimited locations and the REST API. If you want to launch a locator without committing budget on day one, Maptera's free tier is the obvious entry point.
Install & platform support
Both offer a native Shopify app and a universal embed. Maptera also has a native Wix app, whereas Storemapper installs on Wix via embed only. On other platforms — WordPress, Squarespace, Webflow, BigCommerce — both are a hosted embed, which means no Google Maps API key and nothing to keep updated.
SEO & data
Maptera auto-generates an indexable SEO location page for every store with LocalBusiness structured data and a sitemap entry, which helps you rank for "near me" searches the embedded map alone can't. Both support bulk CSV import; Maptera's geocoder converts a spreadsheet of addresses to coordinates automatically.
Multi-language & API
On Maptera, multi-language support and the full REST API are Enterprise features. Storemapper reserves multi-language for a higher (~$69.99/month) tier. If you need a localized locator or programmatic access, compare the Enterprise tiers on each side carefully.
Which Should You Choose?
Choose Maptera if:
- You want a free-forever plan
- You want a lower paid entry price
- You want a native Wix app, not just Shopify
- You want auto-generated SEO location pages
Choose Storemapper if:
- You're already set up and happy with it
- You prefer a long-established tool
- Its pricing isn't a constraint
- You don't need a free plan or native Wix app
Migrating from Storemapper to Maptera
Export your locations from Storemapper as a CSV and import them into Maptera. Our CSV geocoder handles the coordinates, and you can install the native Shopify or Wix app in minutes. Prefer the switching-focused view? See our Storemapper alternative page.
Frequently Asked Questions
Is Maptera cheaper than Storemapper?
Yes. Storemapper is paid-only and starts around $24.99/month. Maptera has a free-forever plan (10 locations), then Pro at $17.99/month for 100 locations and Enterprise at $59/month for unlimited locations plus the REST API. For small and mid-size networks, Maptera is the lower-cost option — and you can start at no cost.
What does Maptera offer that Storemapper doesn't?
A genuine free-forever plan and a native Wix app are the two clearest additions. Maptera also auto-generates SEO location pages with LocalBusiness structured data. Storemapper is an established, reliable tool, but it has no permanent free tier and gates features like multi-language to a higher (~$69.99/month) plan.
Is there a free Storemapper alternative?
Yes. Maptera's free-forever plan supports up to 10 locations with the map, search, geocoding, and SEO location pages — no credit card. It is a direct, no-cost starting point versus Storemapper's paid-only floor.
Can I migrate from Storemapper to Maptera?
Yes. Export your locations from Storemapper as a CSV and import them into Maptera. The CSV geocoder converts addresses to coordinates automatically, then you swap your embed or install the native Shopify or Wix app.
Is Storemapper still a good choice?
Storemapper has been around since 2013 and is a mature, dependable store locator. If you are already on it and its pricing is not a concern, there is no urgent reason to leave. The case for Maptera is value: a free tier, a lower paid entry price, native Wix support, and auto-generated SEO pages.
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