Stockist vs Storepoint
Two popular store locators with different philosophies: Stockist is Shopify-first and simple; Storepoint is cross-platform and SEO-friendly. Here's the honest head-to-head — and where Maptera fits.
TL;DR
Choose Stockist if you're Shopify-only and want the most battle-tested, import/export-simple locator built specifically for Shopify.
Choose Storepoint if you want one embed that works across Shopify and other platforms, with SEO location pages and flexible filtering.
Consider Maptera if you want both — native Shopify and Wix apps, auto-generated SEO location pages, a free-forever plan, and a lower $17.99/month entry price.
At a Glance
| Feature | Stockist | Storepoint | Maptera |
|---|---|---|---|
| Free-forever plan | Limited free tier | No (trial only) | Yes (10 locations) |
| Paid plan starting price | ~$25/mo | ~$20/mo | $17.99/mo (Pro) |
| Primary install | Shopify-native | Universal embed | Native Shopify + Wix + embed |
| Native Wix app | No | Embed only | Yes |
| SEO location pages | No (map-focused) | Yes | Yes (auto-generated) |
| Custom filtering | Yes | Yes | Yes |
| Bulk CSV import / export | Yes (strong) | Yes | Yes |
| REST API access | Limited | Higher tiers | Enterprise |
Maptera tiers from our published pricing; Stockist and Storepoint details reflect publicly listed plans and may change.
Stockist: Shopify-first simplicity
Stockist is one of the most-reviewed pure store locators in the Shopify ecosystem. Its strengths are a native Shopify app and especially smooth CSV import/export, which makes keeping a large list of stockists or retailers up to date painless. It centers on the embedded map and store list rather than generating separate indexable pages per location. If you live entirely inside Shopify and want a dependable, no-surprises locator, Stockist is a strong default.
Storepoint: cross-platform & SEO-friendly
Storepoint takes a platform-agnostic approach: a single universal embed drops into Shopify, WordPress, Squarespace, Webflow, or a hand-coded site. It offers custom filtering and SEO location pages, so it can help you rank for local "near me" searches in a way a map-only widget can't. If you run more than one site, or you want location pages without committing to a Shopify-only tool, Storepoint is the more flexible pick.
Where Maptera fits
Maptera was built to give you the best of both without the trade-off. Like Stockist, it has a native Shopify app (theme block, no code). Like Storepoint, it works across platforms via a universal embed — and it adds a native Wix app that neither offers. Like Storepoint, it auto-generates SEO location pages, each with LocalBusiness structured data and a sitemap entry. On top of that, Maptera has a genuine free-forever plan (10 locations), a lower paid entry price ($17.99/month for 100 locations), and an Enterprise tier ($59/month) with unlimited locations and the full REST API.
For deeper head-to-head detail, see Maptera vs Stockist and Maptera vs Storepoint.
Pick by Use Case
Shopify-only, keep it simple
Stockist — or Maptera Free if you have ≤10 locations and want SEO pages too.
Multiple platforms / SEO
Storepoint or Maptera — both offer cross-platform install and SEO location pages.
Free start + room to scale
Maptera — free-forever tier, native Shopify & Wix, unlimited + API on Enterprise.
Free forever for 10 locations • No credit card required
Frequently Asked Questions
What is the main difference between Stockist and Storepoint?
Stockist is built around Shopify, with a native app and especially smooth CSV import/export — it focuses on the embedded map experience. Storepoint is platform-agnostic, installing via a universal embed on Shopify and other sites, and it generates SEO location pages with custom filtering. In short: Stockist for Shopify-first simplicity, Storepoint for cross-platform flexibility.
Which is cheaper, Stockist or Storepoint?
Storepoint typically starts a little lower (around $20/month) than Stockist (around $25/month), and Stockist has a limited free tier while Storepoint is trial-only. Always check each provider's current published plans for your specific location count, since pricing changes.
Does Stockist have SEO location pages?
Stockist focuses on the embedded store-locator map rather than auto-generating a separate indexable page per location. Storepoint does offer SEO location pages. If ranking for "near me" searches matters to you, that is a meaningful distinction — and Maptera also auto-generates SEO location pages with LocalBusiness structured data.
Where does Maptera fit between Stockist and Storepoint?
Maptera combines the strengths of both: a native Shopify app like Stockist, cross-platform reach like Storepoint (plus a native Wix app neither offers), and auto-generated SEO location pages. It adds a genuine free-forever plan and a lower paid entry price at $17.99/month, with unlimited locations and the REST API on Enterprise.
Can I switch from Stockist or Storepoint to Maptera?
Yes. Export your locations as a CSV from either tool and import them into Maptera. The CSV geocoder converts addresses to coordinates automatically, then you install the native Shopify or Wix app or paste the universal embed.
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