Free Store Locator for Any Website
Put a searchable map of your locations on Shopify, Wix, Squarespace, WordPress, or any site — up to 10 locations, no credit card, no expiry date.
Exactly what the free plan includes — and what it does not
Most "free store locator" pages bury the catch. Here is the whole thing up front: the Free plan is $0 forever for up to 10 locations, it keeps a small "Powered by Maptera" credit on the widget, and it does not include REST API access. Everything else works.
Included on Free
- Up to 10 store locations
- Interactive map + search
- Smart geocoding
- Shopify, Wix & embed install
- SEO location pages
- No credit card, no expiry date
Not included on Free
- Removing the "Powered by Maptera" credit (starts on Starter, $9/month)
- REST API access (Scale only, $19/month)
- More than 10 locations
- Custom map styling and brand colors
- Analytics dashboard
"Free forever" vs "free trial" — they are not the same thing
Most store locator vendors advertise "free" and mean a 14- or 30-day trial that turns into a bill. Maptera has both, and it is worth being precise about which is which:
- The Free plan is permanent. 10 locations, $0, no card, no countdown. If your business has ten or fewer locations you can stay here indefinitely.
- The 14-day trial applies to the paid plans. It exists so you can test branding removal, custom styling, larger location counts, and the API before paying for them.
If you want the fuller picture of what locator software costs across the market, the best store locator software roundup compares free tiers and paid floors side by side, and our store locator software overview covers the product capability in depth.
Where you can install the free locator
Shopify and Wix have native Maptera apps. Everything else uses the universal embed — a single hosted script tag, with no plugin to install and no Google Maps API key to provision. Both routes are available on the Free plan.
Shopify
Install the Maptera app from Shopify admin and drop the locator into any theme as a block. Your locations stay in one dashboard.
Native appWix
Connect your Wix site once, then place the locator on any page with drag-and-drop. No developer needed.
Universal embedSquarespace
Paste the embed snippet into a Squarespace code block. There is no Squarespace plugin or extension involved — it is the same hosted embed that works anywhere.
Universal embedWordPress
Add the snippet to a Custom HTML block. No plugin to install, no Google Maps API key to provision.
Universal embedWooCommerce
Same embed as WordPress, dropped onto a "Stockists" or "Where to Buy" page alongside your store.
Universal embedBigCommerce
Paste the snippet into a BigCommerce web page or a theme template. Works on every BigCommerce plan.
Universal embedWebflow
Drop the snippet into a Webflow Embed element and publish. Styling stays under your control.
Universal embedAny other website
One script tag renders a full interactive locator anywhere HTML does — including hand-written sites and site builders we have never heard of.
Full platform matrix on the integrations page, or start from the install hub. Shopify merchants can also read the Shopify store locator app page, and Wix users the Wix store locator app page.
What "free" usually means elsewhere
Free tiers in this category vary far more than the marketing suggests. Most "free" store locators are trials with a countdown, not a permanent plan. Figures below reflect each vendor's publicly listed pricing as checked in August 2026:
| Product | Free option | Catch |
|---|---|---|
| Maptera | Free forever, 10 locations | Keeps the "Powered by" credit; no REST API |
| Mapular | Free plan, 5 locations | Half the free capacity; paid tiers from $9.99/mo |
| Stockist | No free plan — 14-day trial | Paid from $10/mo once the trial ends |
| Storepoint | No free plan — 7-day trial | Paid from $25/mo once the trial ends |
| Storemapper | No free plan — 7-day trial | Paid from $24.99/mo once the trial ends |
| MetaLocator | No free plan — 30-day trial, no card | Longest trial in the category; paid from $17/mo |
| Bullseye | No free plan — 14-day trial | Entry plan is $89/mo |
| Yext | No free plan, no self-serve trial | Published SMB tiers start at $199 per location per year |
Competitor details reflect publicly listed information as of August 2026 and may change. Compare the switching guides in our alternatives hub and the head-to-head breakdowns in the comparison hub.
When 10 locations is not enough
No hard sell — the upgrade path is a published table. Every paid plan includes a 14-day free trial.
| Plan | Price | Locations | Branding | REST API |
|---|---|---|---|---|
| Free | $0 forever | 10 | Shown | No |
| Starter | $9/month | 100 | Removable | No |
| Growth | $15/month | 2,000 | Removable | No |
| Scale | $19/month | 5,000 | Removable | Yes |
Growth is $15/month for 2,000 locations, which covers most franchise and stockist networks. Full detail on the pricing page. If you need programmatic access, the store locator API is a Scale-plan feature.
See it before you sign up
The interactive demo runs the same widget the free plan gives you — geolocation search, distance sorting, and category filters included.
More free utilities in the tools hub — including the CSV geocoder and the embed code generator.
Frequently Asked Questions
Is the Maptera free plan really free?
Yes. The Free plan is $0 forever, not a trial that expires. It covers up to 10 store locations with the interactive map, search, smart geocoding, Shopify/Wix/embed install, and SEO location pages. Paid plans exist for larger networks and for branding removal, but nothing forces you off Free.
Do I need a credit card to start?
No. Signing up for the Free plan does not ask for a card. A card is only needed if you choose to start a paid plan later.
Does the free store locator show Maptera branding?
Yes, and this is the honest limitation of the free tier: a small "Powered by Maptera" credit stays on the widget. Removing it starts on the Starter plan at $9/month. Everything else about the locator — map, search, filters, geocoding, SEO location pages — works the same on Free.
Does the free plan include API access?
No. REST API access is a Scale plan feature at $19/month. The Free, Starter, and Growth plans all manage locations through the dashboard and CSV import instead. If you are building a headless or custom front end, you need Scale.
What happens when I add location number 11?
Nothing breaks and nothing gets deleted. You are prompted to move to Starter ($9/month, up to 100 locations), which includes a 14-day free trial. Your existing locations, embed code, and location pages carry over unchanged.
Can I use the free store locator on a commercial website?
Yes. The Free plan is intended for real businesses running a real storefront, stockist list, or service-area map. There is no non-commercial restriction.
Is this a free trial or a free plan?
Both exist and they are different. The Free plan is permanent and needs no card. Separately, each paid plan (Starter, Growth, Scale) includes a 14-day free trial so you can test the paid-only features before committing.
Ready to help customers find your stores?
Get started today with our 14-day free trial. No credit card required.