Maptera vs Closeby
Two clean, modern store locators with free starter plans. The differences come down to platform reach, SEO location pages, and how far each scales. Here's the full 2026 comparison.
TL;DR
Choose Closeby if you want a polished, design-forward Shopify locator and you're Shopify-only.
Choose Maptera if you also sell on Wix (Maptera has a native Wix app), want auto-generated SEO location pages with LocalBusiness schema, or expect to scale to unlimited locations and the REST API on Enterprise. Both start free and both look great out of the box.
At a Glance
| Feature | Maptera | Closeby |
|---|---|---|
| Free starter plan | Yes (10 locations) | Yes (starter) |
| Paid plan starting price | $17.99/mo (Pro) | Tiered by plan |
| Locations by tier | 10 / 100 / Unlimited | Tiered by plan |
| Native Shopify app | Yes (theme block) | Yes |
| Native Wix app | Yes | Embed only |
| Universal embed | Yes | Yes |
| SEO location pages | Yes (auto-generated) | Limited |
| Design-forward UI | Yes | Yes |
| Bulk CSV import | Yes | Yes |
| REST API access | Enterprise | Limited |
Maptera tiers from our published pricing; Closeby details reflect publicly listed plans and may change.
Features Compared
Design & setup
Closeby has a strong reputation for a slick, design-forward look that works well with minimal configuration. Maptera is equally modern and customizable, with theme controls, brand colors, and multiple layouts. For a small store that just wants something that looks good fast, either delivers.
Platform support
Both install natively on Shopify as a theme block. The difference is Wix: Maptera offers a native Wix app, while Closeby installs on non-Shopify platforms via embed. On WordPress, Squarespace, and others, both are a hosted embed — no Google Maps API key required.
SEO location pages
Maptera auto-generates an indexable SEO location page for each store, complete with LocalBusiness structured data and a sitemap entry. That gives search engines real pages to rank for "near me" queries — a meaningful organic channel beyond the embedded map itself.
Scaling & API
Maptera scales from 10 locations (Free) to 100 (Pro) to unlimited on Enterprise, which also unlocks the full REST API for headless and custom integrations. If you anticipate a large network or want programmatic access down the line, that headroom matters.
Which Should You Choose?
Choose Maptera if:
- You sell on Wix as well as Shopify
- You want auto-generated SEO location pages
- You want room to scale to unlimited locations
- You may need the REST API later
Choose Closeby if:
- You're Shopify-only
- A polished out-of-the-box look is your top priority
- You're already set up and happy with it
- You don't need a native Wix app
Migrating from Closeby to Maptera
Export your locations from Closeby as a CSV and import them into Maptera. Our CSV geocoder handles the coordinates, and you can install the native Shopify or Wix app — or paste the universal embed — in minutes. Prefer the switching-focused view? See our Closeby alternative page.
Frequently Asked Questions
Is Maptera or Closeby better for Shopify?
Both install natively on Shopify as a theme block and both look clean out of the box. Closeby is known for its polished, design-forward UI. Maptera matches it on design but adds a native Wix app, auto-generated SEO location pages with LocalBusiness structured data, and an Enterprise tier with unlimited locations and the full REST API.
Do both Maptera and Closeby have a free plan?
Yes. Both offer a free starter tier. Maptera's free-forever plan supports up to 10 locations with the map, search, geocoding, and SEO location pages — no credit card. Paid plans on Maptera start at $17.99/month (Pro, 100 locations).
What does Maptera offer that Closeby doesn't?
The clearest additions are a native Wix app (Closeby installs on non-Shopify platforms via embed), auto-generated SEO location pages, and an Enterprise plan with unlimited locations plus full REST API access for headless or custom integrations.
Can I migrate from Closeby to Maptera?
Yes. Export your locations from Closeby as a CSV and import them into Maptera. The CSV geocoder converts addresses to coordinates automatically, then you install the native Shopify or Wix app or paste the universal embed.
Which is cheaper, Maptera or Closeby?
Both start free, so for a small list either can be no-cost. On paid plans, Maptera publishes transparent pricing — Pro at $17.99/month and Enterprise at $59/month. Compare against Closeby's current published tiers for your specific location count.
Ready to help customers find your stores?
Get started today with our 14-day free trial. No credit card required.