Yext vs Bullseye
A neutral head-to-head between the two platforms most often shortlisted for enterprise locator projects. They are less similar than the shortlist suggests, and the price transparency gap between them is the largest in the category.
The verdict, up front
Choose Yext
if the actual problem is that your business data is wrong across Google, Apple Maps, Bing, Yelp and hundreds of directories, or you need review management and business-profile governance across a franchise network. That breadth is what Yext sells and Bullseye does not.
Choose Bullseye
if the problem is a locator: a dealer, franchise or service network that needs proximity and territory search, filters, and local landing pages. Bullseye publishes its entire price list, which makes it possible to budget the project before a sales call.
At a Glance
| Feature | Yext | Bullseye |
|---|---|---|
| What it primarily sells | Listings & digital-presence suite | Locator / dealer-network platform |
| Published pricing | SMB tiers only | All four tiers published |
| Entry price | $199 per location per year (reported) | $89/month (Search) |
| Pricing model | Per location, per year | Flat monthly or annual per tier |
| Contract | Annual, auto-renewing | Monthly or annual |
| Free trial | No public self-serve trial | 14 days |
| Location ceiling | Priced per location | Unlimited |
| Search volume cap | Not published | 10,000 searches/month per plan |
| Listings syndication | Yes — core strength | Via Optimize service tier |
| Review management | Yes | No |
| Territory search | Not a locator-first product | Yes (Find, $225/mo) |
| REST API | Yes | Find tier ($225/mo) |
| Local / city landing pages | Yes (Pages product) | Connect tier ($1,250/mo) |
| Lead capture in the locator | Not a locator-first product | Yes (Connect tier) |
| Managed local-SEO service | Professional services | Optimize tier ($5,500/mo) |
Maptera tiers from our published pricing; Bullseye details reflect publicly available information as of August 2026 and may change.
They are not really competitors
These two land on the same shortlist because both get described as "enterprise store locator software", and that label hides the actual difference.
Yext is a digital-presence suite. Its core value is pushing your business data out to Google, Apple Maps, Bing, Yelp, voice assistants and hundreds of directories from one source of truth, plus review management and profile governance. The locator and location pages are modules within that.
Bullseye is a locator platform. Its core value is proximity and territory search over a dealer, franchise or service network, with filters, landing pages and lead capture layered on. It does not manage your directory listings, except through its managed-service tier.
So the first question is not which is better. It is whether your problem is "customers cannot find our nearest location on our own site" or "our business information is wrong everywhere on the internet". Those need different products, and buying the wrong one is the most expensive mistake in this category.
The price transparency gap
Bullseye publishes all four tiers: Search at $89/month, Find at $225/month, Connect at $1,250/month (or $15,000/year), and Optimize at $5,500/month (or $66,000/year), each including up to 10,000 searches per month. Publishing a $5,500/month tier is unusually transparent for the enterprise end of any software category.
Yext publishes self-serve tiers reported at $199, $449, $499 and $999 per location per year, and negotiates everything above that. The only public benchmarks come from third-party contract databases, which publish modelled averages from anonymised buyer data rather than rate cards: Vendr reports a median annual contract value of $318,204, and Spendhound reports averages of $30,916/year for companies of 50 to 1,000 employees and $176,730/year above that.
The practical consequence for a buyer: you can scope a Bullseye project from a web page and you cannot scope a Yext project without a call. Neither fact tells you which product is better, but only one lets you build a budget before the meeting. More detail in Yext store locator pricing.
The caps that decide your tier
- Yext scales on locations. Per-location annual pricing means the bill grows linearly with your store count, and a growing network is a growing invoice.
- Bullseye scales on features and searches. Locations are unlimited on every published tier, but plans cap at 10,000 searches per month, and the features most locator buyers actually want are spread across the tiers: the REST API at $225/month, local landing pages and lead capture at $1,250/month.
- That $225-to-$1,250 step is the one to model. If per-location landing pages are part of why you are buying a locator at all, Bullseye's effective price is $1,250/month rather than $89.
Where a third option changes the maths
Both of these are sized for large networks, and a good share of the teams comparing them do not have one. If your requirement is a searchable, filterable locator with indexable location pages on up to a few thousand sites, the honest observation is that neither tier structure is aimed at you.
Maptera covers that band on a published price: $0 for 10 locations, $9/month for 100, and $19/month for 5,000 plus the REST API, with location pages generated on every tier including Free. The equally honest limitation: the ceiling is 5,000 locations, above which Bullseye is the right answer and we say so on the enterprise comparison. And Maptera does no listings syndication at all, so it never replaces Yext's core.
Where to go next
Individual head-to-heads: Maptera vs Yext and Maptera vs Bullseye. Switching guides: Yext alternative and Bullseye alternative.
Buying for a large network? Start at enterprise store locator software, or see published pricing across the whole category.
Sources
Bullseye details checked August 2026.
Frequently Asked Questions
Is Yext or Bullseye better for a store locator?
Bullseye, for the locator itself. It is a locator-first platform with territory search, filters and landing pages, and it publishes its price list. Yext's strength is listings syndication and review management across directories, with the locator as one module of a much broader and more expensive suite.
How much does Bullseye cost?
Four published tiers as of August 2026: Search $89/month, Find $225/month, Connect $1,250/month or $15,000/year, and Optimize $5,500/month or $66,000/year. All include unlimited locations and up to 10,000 searches per month. The REST API starts at Find; local landing pages and lead capture start at Connect.
How much does Yext cost?
Self-serve tiers are reported at $199, $449, $499 and $999 per location per year. Enterprise contracts are negotiated and not published; third-party contract databases put typical annual spend anywhere from roughly $24,000 to over $500,000 depending on size, with implementation billed separately.
Can you use both together?
Yes, and some large franchise systems do: a listings platform for directory presence and profile governance, and a locator platform for the on-site experience and territory routing. It is more common to see one of each than to see either doing both jobs well.
Which one has better location-page SEO?
Both generate location pages, and both put them behind a specific product or tier — Yext through its Pages product, Bullseye at the Connect tier from $1,250/month. Whichever you pick, generating the pages is the easy half; getting them crawled is where these programmes fail, and that is a linking problem rather than a vendor one.
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