Yext Reseller Program: Pricing, Terms, and What Agencies Use Instead
If you run an agency serving multi-location clients, reselling a listings platform looks like obvious recurring revenue. This page covers what Yext's partner tracks actually publish, what they conspicuously do not, the risk you take on under a white label, and what else exists — including the unglamorous option of just buying a self-serve plan per client.
A note on sourcing. Everything below that is stated as fact comes from a vendor's own published page, checked in August 2026. Reseller margins, tier grids, and minimum commitments circulate widely on third-party blogs for this vendor and are not published by Yext. We have deliberately not repeated those numbers, because an unverified margin figure is exactly the kind of thing that gets quoted back at you in a partner negotiation.
What Yext publishes
Three partner tracks appear on Yext's own site:
- Channel / Reseller Partner. For agencies reselling to their own SMB clients under their own brand. White-labelling is confirmed on this page.
- Alliance Partner. Referral-only. You pass mid-market or enterprise opportunities to Yext's sales team and receive commission. You do not own the customer relationship or the billing.
- App Directory Partner. Technology and integration partners. Not a resale motion at all.
What Yext does not publish
This is the more useful list, because it is what you will have to negotiate blind:
- Margin or revenue share. The partner copy says "high margins" and names no figure.
- Wholesale pricing. No reseller price list is published for any track.
- Minimum commitments. Whether there is a floor on locations or annual volume is not stated publicly.
- Contract length and exit terms. Not published, which matters most because the underlying customer contracts in this category are annual and auto-renewing.
- Certification requirements. Not published as a public prerequisite.
None of that is unusual for a channel programme. It does mean you cannot model the economics before a sales conversation, and you should walk into that conversation with a benchmark — the published and third-party-modelled Yext costs are the closest thing available.
The risk you inherit under a white label
White-labelling means the client sees your brand, your invoice, and your support desk. It does not mean you control listing access or billing mechanics. Yext's own Better Business Bureau complaint record includes customers describing being charged after a cancellation they believed was confirmed, and describing difficulty changing listings without further payment. Those are the customers' accounts, published on Yext's BBB profile.
Under a resale arrangement, the client does not know the platform is involved. The cancellation dispute, the listing-lock complaint, and the renewal surprise all land on you, with your logo on them. That is a real cost of the margin, and it belongs in the model alongside the revenue.
Two practical mitigations: make the renewal and notice dates a tracked item in your own account management rather than trusting the platform to remind anyone, and be explicit in your client contract about what happens to their listings and their data if either relationship ends.
Scope the requirement before you scope the partnership
The most common way agencies lose money in this category is selling a listings contract to a client who needed a store locator. The two get conflated constantly, so it is worth being blunt about the difference:
| The client says | They probably need |
|---|---|
| "Our locations show up wrong on Google and Apple Maps" | A listings platform. A locator does not fix this. |
| "Customers cannot find their nearest branch on our site" | A store locator. A listings platform is enormous overkill. |
| "We want a page for each location that ranks locally" | A locator that generates indexable location pages, plus internal linking. |
| "Franchisees keep editing their own Google profiles" | A listings platform with profile governance. |
| "We need a where-to-buy map for our stockists" | A product locator. Neither of the above. |
Only the first and fourth rows justify a listings contract. The others are served by a store locator or a product locator at a fraction of the cost, and your margin percentage on a small number can still beat your margin percentage on a contract the client cancels in year two.
What else agencies use, and how transparent each is
| Vendor | Partner programme | Pricing public? | Notes |
|---|---|---|---|
| Yext | Reseller, Alliance, App Directory | No | White-label confirmed; margins not published |
| Bullseye | Yes, free to join | Yes, from $89/mo | Publishes a 20% partner discount |
| MetaLocator | Agency Partner Programme | Yes, from $17/mo | Multi-client dashboard for agencies |
| Uberall | Yes, white-label, tiered | No | Listings-first, enterprise-oriented |
| Birdeye | Reseller / Channel Partner | No | Reviews and listings combined |
| SOCi | Reseller and Referral tracks | No | Multi-location marketing suite |
| Synup | Alliance / Agency Partner, white-label | Yes, per location | Listings-focused |
| Semrush | Co-sell, resell and referral | Partly | The paid agency directory listing is not a reseller discount |
| BrightLocal | No named programme | Partly | White-label reporting is built into standard plans |
| Moz Local | None found | No | Enterprise tiers quote-gated |
| Rio SEO / Forsta | None found | No | Enterprise-only positioning |
| Maptera | None | Yes, in full | No partner programme — agencies buy a normal plan per client |
Partner-programme existence and pricing transparency checked against each vendor's own published pages in August 2026. Wholesale and reseller pricing is not published by any vendor in this table, so none is quoted.
The boring option: buy a plan per client
For locator work specifically, the arrangement that needs no partnership at all is often the right one. You buy a standard self-serve plan for the client, run the account, and bill your time. No wholesale negotiation, no minimum volume, no white-label support burden, and the client can take the account with them if they leave — which sounds like a downside until you price the alternative into your churn risk.
To be completely clear about our own position: Maptera has no reseller or partner programme. There is no wholesale rate, no margin, and no agency tier. What there is instead is published pricing an agency can quote from without a call — $0 for 10 locations, $9/month for 100, and $19/month for 5,000 plus a REST API. For a lot of agency work that transparency is worth more than a margin you have to negotiate under NDA.
If you do want a programme with a published discount, Bullseye's is free to join and publishes its partner discount, and MetaLocator's agency programme includes a multi-client dashboard — both are better fits than reselling a suite for a locator requirement.
Sources
- Yext Reseller Partner
- Yext Alliance Partner
- Yext Become a Partner
- Yext contract benchmarks — Vendr
- Bullseye Locations pricing
- MetaLocator pricing
Related: Yext store locator pricing, Maptera vs Yext, store locator software pricing compared, and enterprise store locator software.
Frequently Asked Questions
Does Yext have a reseller program?
Yes. Yext publishes three partner tracks: a Channel/Reseller Partner track for agencies that resell to their own SMB clients under their own brand, an Alliance Partner track that is referral-only and pays commission on mid-market and enterprise deals passed to Yext's sales team, and an App Directory track for technology integrations. White-labelling is confirmed on Yext's own reseller partner page.
What margin do Yext resellers get?
Yext does not publish it. Its own partner materials describe "high margins" without naming a number, and no rate card, minimum commitment, or contract length is published for any partner track. Third-party estimates circulate, but they are estimates, and you should treat any specific percentage you read online as unverified until Yext puts it in writing for you.
Is reselling a listings platform a good business for an agency?
It can be, when your clients genuinely need cross-directory listings management and you have the account-management capacity to support it. It works badly when the client actually wanted a store locator, because you have then wrapped a large annual contract around a small requirement, and you carry the churn risk when they realise. Scope the requirement before you scope the partnership.
What is the risk of reselling under a white label?
The client experiences your brand and your invoice, but the underlying platform still governs listing control and billing. Yext's own BBB complaint record includes customers describing being billed after a cancellation they believed was confirmed, and describing difficulty changing listings without further payment. Under a white label, those conversations arrive at your support desk with your name on them.
Can an agency just buy normal self-serve plans for clients?
For a locator specifically, yes, and it is often the simpler arrangement. Several vendors in this category actively market agency use of standard self-serve plans, and some publish a dedicated agency programme on top. Maptera has no formal partner or reseller programme, so the arrangement is the plain one: buy the plan, run the account, bill the client for your time.
Which locator vendors have agency programmes?
As of August 2026, Bullseye publishes a free-to-join partner programme with a 20% partner discount, MetaLocator publishes an Agency Partner Programme with a multi-client dashboard, and Synup and Birdeye and SOCi and Uberall all publish reseller or channel tracks with pricing behind a quote. Moz Local and Rio SEO had no public partner programme we could find.