Store Locator Software With Published Pricing (No Sales Call)

You want a searchable map of your locations on your website. You do not want to fill in a form, get qualified by an SDR, sit through a discovery call, and receive a proposal three days later for a product you could have evaluated in twenty minutes. Here is which vendors let you skip all that, which do not, and why.

Short version: ten vendors publish full tier pricing and take a card. Five gate it behind a sales conversation, and all five sit at the enterprise or inventory-syndication end of the market. If your requirement is "a locator on our site", you almost certainly never need the call.

Vendors that publish their pricing

Vendor	Entry price	Self-serve?	Notes
Maptera	$0 free, then $9/mo	Yes, sign up and go	Every tier published including the Scale plan with the REST API at $19/mo.
MetaLocator	$17/mo	Yes, 30-day trial, no card	Three published tiers plus a custom Enterprise tier. Traffic allowances are published too.
Mapular	$0 free, then $9.99/mo	Yes, via the Shopify App Store	Free plan at 5 locations. Small install base.
Stockist	$10/mo	Yes, via the Shopify App Store	Three tiers published. No free plan; 14-day trial.
Storemapper	$24.99/mo	Yes	Four tiers published including an unlimited-location Corporate tier.
Storepoint	$25/mo	Yes	Three tiers published; prices on user seats as well as locations.
StoreRocket	$25/mo	Yes	Three tiers published; custom pricing above the top tier.
ZenLocator	$49/mo	Yes	Three tiers published plus custom Enterprise. Caps products and daily map views too.
Bullseye	$89/mo	Yes on lower tiers	All four tiers published, up to $5,500/mo. Unusual transparency at the enterprise end.
Woosmap	Free tier, then usage-based	Yes	Developer API platform. Enterprise tier is quoted.

Publicly listed pricing as of August 2026. Full tier-by-tier detail is in store locator software pricing compared.

Vendors that gate their pricing

Vendor	What is gated	The stated or likely reason
Yext	Everything above the self-serve SMB tiers	Contracts are negotiated per location and per module. Third-party contract databases are the only public benchmark.
Locally	All brand pricing — three unnamed tiers, all "request quote"	Deals involve retailer data partnerships that genuinely vary per customer. The retailer-side product does publish a price.
MikMak	All pricing	Enterprise brand-to-retailer platform sold through a sales team.
Click2Buy	All pricing	Built on distributor data partnerships; enterprise motion only.
Rio SEO / Forsta	All pricing, no public partner programme	Enterprise-only positioning.

When a quote-gated vendor is genuinely the right answer

This page is not an argument that gated pricing is a scam. Three of the five vendors above are selling something that legitimately cannot be priced from a table:

Retailer inventory partnerships. Locally, MikMak and Click2Buy operate data relationships with retailers and distributors. What that costs depends on your category, your retail footprint, and which partners already carry your data. There is no honest table for that.
Cross-directory listings management at scale. Yext prices per location and per module, across a product surface far wider than a locator. If you genuinely need it, the call is where you find out what your specific configuration costs.
Managed services. Where a human is doing ongoing work — Bullseye's Optimize tier is the transparent example, at a published $5,500/month — the price reflects labour, and scoping it takes a conversation.

What is not a good reason is gating the price of a $30-a-month locator so a salesperson can anchor you first. In this category that pattern has mostly died out, which is a good sign for buyers.

The four questions that decide your bill

Published pricing is necessary but not sufficient, because vendors cap different things. Before you compare two headline numbers, check all four:

What is actually capped? Locations, monthly traffic, searches, user seats, products, or daily map views. MetaLocator and Bullseye both cap traffic or searches; Storepoint caps seats; ZenLocator caps products and views. A published price against the wrong cap is still a surprise.
Which tier unlocks the API? The spread across published vendors runs from $19/month to $225/month for the same capability.
Are per-location landing pages gated? At Bullseye they start at $1,250/month; on Maptera they are on every plan including Free. If local SEO is part of why you are buying, this one line can dominate the comparison.
Can you use it before you pay? A permanent free plan and a no-card trial are the two strongest signals that a vendor expects the product to sell itself.

If you do end up on a call

Ask for these seven things, and get the last three in writing:

List price before any discount
What triggers a tier upgrade
Whether the API is separately licensed or metered
Implementation, onboarding or migration fees
Contract term
Auto-renewal notice window
Annual escalator percentage, and whether it can be capped

The last three are where the money is. Third-party contract data for the largest vendor in this category puts typical annual escalators at 3 to 7% and describes cancellation windows that close well before renewal — the detail is in Yext store locator pricing.

Where we stand

Maptera publishes every tier, has a permanent free plan for 10 locations that needs no card, and puts the REST API on a published $19/month plan rather than behind a quote. There is no sales team to get past and no demo to sit through — the demo is a page you can open right now.

The honest limitation, stated here rather than discovered on a call: the ceiling is 5,000 locations. Above that we are the wrong vendor, and enterprise store locator software names who to look at instead.

Sources

Frequently Asked Questions

Which store locator software publishes its pricing?

As of August 2026, most of the self-serve market does: Maptera, MetaLocator, Mapular, Stockist, Storemapper, Storepoint, StoreRocket, ZenLocator, Bullseye and Woosmap all publish tier prices. The quote-gated group is the enterprise and inventory-syndication end — Yext above its SMB tiers, Locally for brands, MikMak, Click2Buy, and Rio SEO.

Why do some vendors hide their pricing?

Usually one of three reasons, and they are not equally suspicious. Genuine per-customer variability, as with platforms built on retailer data partnerships. Negotiated enterprise contracts priced per location and per module. Or a sales motion that depends on qualifying and anchoring a buyer before showing a number. The first two are defensible; the third is why the practice has a bad reputation.

Can I buy store locator software without talking to sales?

Yes, for essentially everything below the enterprise tier. Ten vendors publish tier pricing and take a card. Several go further and let you use the product first: Maptera has a permanent free plan for 10 locations, MetaLocator offers a 30-day trial with no card, and Maptera's paid plans carry a 14-day trial.

Is quote-gated software always more expensive?

Not always, but usually — and more importantly, it is always harder to budget. Third-party contract data for the best-known quote-gated vendor in this category puts typical annual spend in the tens to hundreds of thousands, versus tens of dollars a month for a published self-serve locator. Those buy different scopes. The problem is not the price; it is that you cannot compare scopes without a call.

What should I ask if I do end up on a sales call?

The list price before discount, what triggers a tier upgrade (locations, traffic, searches, seats or users), whether the API is separately licensed, the implementation or onboarding fee, the contract term, the auto-renewal notice window, and the annual escalator percentage. Get the last three in writing; they are where the surprises live.