Store Locator Software Pricing Compared (2026)
Store locator pricing is unusually hard to compare because vendors cap different things — some on locations, some on monthly traffic, some on user seats, some on searches — and because several publish nothing at all. This is every vendor's published pricing in one table, checked in August 2026, with the caps that actually decide your bill called out.
Short version: for under 2,000 locations, expect $10 to $50 a month and treat anything more as a sign you are buying something else. Only two vendors have a permanent free plan. The single most common budget surprise is a traffic or search cap that forces a tier upgrade even though your location count never changed.
The full table
| Vendor | Entry price | Free plan | Trial | Location ceiling | API from |
|---|---|---|---|---|---|
| Maptera | $9/mo | Yes — 10 locations | 14 days | 5,000 | $19/mo |
| MetaLocator | $17/mo | No | 30 days, no card | 100,000 | $167/mo |
| Mapular | $9.99/mo | Yes — 5 locations | 7 days | 5,000 | Not published |
| Stockist | $10/mo | No | 14 days | 2,000 | Not published |
| Storemapper | $24.99/mo | No | 7 days | Unlimited (Corporate, $199.99/mo) | Not published |
| StoreRocket | $25/mo | No | Yes | 10,000 (Business, $69/mo) | Not published |
| Storepoint | $25/mo | No | 7 days | Unlimited (Business, $99/mo) | Not published |
| ZenLocator | $49/mo | No | Yes, no card | 20,000 (Premium, $249/mo) | Pro, $99/mo |
| Bullseye | $89/mo | No | 14 days | Unlimited | Find, $225/mo |
| Woosmap | Usage-based | Yes — 10,000 API requests/mo | n/a | No location cap | Core product |
| Yext | $199 per location / year | No | No self-serve trial | Priced per location | Included |
| Locally | Quote only | No | Not published | Not published | Not published |
Publicly listed pricing as of August 2026. Prices change; check the vendor before committing. Sources listed at the bottom of this page.
The notes that matter per vendor
- Maptera: Native Shopify and Wix apps; SEO location pages on every tier including Free.
- MetaLocator: Tiers are capped on monthly traffic as well as locations. HIPAA and GDPR commitments.
- Mapular: Shopify-focused, small install base. Strong design control.
- Stockist: 5.0 rating across 323 Shopify App Store reviews. Google Sheets sync on the top tier.
- Storemapper: 20+ platform integrations; shoppable products on the Corporate tier.
- StoreRocket: Adds appointment booking and local offers beyond a plain locator.
- Storepoint: Prices on user seats as well as locations (2 / 5 / unlimited).
- ZenLocator: Tiers also cap the number of products and daily map views. Product-level locators.
- Bullseye: 10,000 searches/month per plan. Local landing pages start at $1,250/mo.
- Woosmap: A developer API platform, not a drop-in widget. Build effort required.
- Yext: A listings and digital-presence suite. The locator is one module.
- Locally: Real retailer inventory data. Brand pricing is entirely quote-gated.
The four caps nobody compares, and should
- Traffic and search caps. MetaLocator's tiers include monthly traffic allowances of roughly 5,000, 25,000 and 50,000. Bullseye caps published plans at 10,000 searches per month. A 120-location brand with a busy locator can land on a far higher tier than its store count implies.
- Which tier unlocks the API. The spread here is the largest in the table: $19/month on Maptera, $99/month on ZenLocator, $167/month on MetaLocator, $225/month on Bullseye. If you are feeding locations from another system, this single line can multiply your cost.
- Whether location pages are gated. Local and city landing pages are a $1,250/month Connect-tier feature at Bullseye, and are generated on every Maptera plan including Free. If per-location SEO is part of why you are buying a locator, check this before comparing entry prices.
- Seats and products. Storepoint prices on user seats as well as locations; ZenLocator caps the number of products and daily map views. Neither shows up in a headline price.
Where the free plans actually are
Two vendors have a permanent free plan as of August 2026: Maptera at 10 locations and Mapular at 5. Everything else marketed as "free" in this category is a trial with a countdown. That distinction matters more than it sounds, because a locator is infrastructure — you do not want it expiring because nobody in marketing renewed a card.
The free store locator page covers exactly what our free tier includes and, more usefully, what it does not.
The Maptera ladder, for reference
| Plan | Price | Locations | Branding removal | REST API |
|---|---|---|---|---|
| Free | $0 forever | 10 | No | No |
| Starter | $9/month | 100 | Yes | No |
| Growth | $15/month | 2,000 | Yes | No |
| Scale | $19/month | 5,000 | Yes | Yes |
No traffic cap, no search cap, no seat cap, and a 14-day trial on every paid plan. The honest limitation is the ceiling: 5,000 locations, above which you want Bullseye or MetaLocator instead. Growth at 2,000 locations and Starter at 100 cover most of the market between them.
Sources
- MetaLocator pricing
- Bullseye Locations pricing
- ZenLocator pricing
- Storemapper pricing
- Storepoint pricing
- StoreRocket pricing
- Stockist — Shopify App Store
- Mapular — Shopify App Store
- Woosmap pricing
- Locally pricing
- Yext contract benchmarks — Vendr
Platform-specific install guides, where the embed differs: Shopware and every other platform.
Related: which vendors publish pricing and which make you book a call, best store locator software, Yext store locator pricing, enterprise store locator software, and the head-to-head comparison hub. For vendor-versus-vendor without us in the table, see Yext vs Bullseye and Storemapper vs Stockist; the two vendors whose caps most often surprise buyers are covered in the ZenLocator alternative guide and Maptera vs MetaLocator.
Frequently Asked Questions
How much does store locator software cost?
For a self-serve locator, roughly $10 to $50 per month covers most small and mid-sized networks, and $89 to $250 per month covers platforms aimed at large dealer networks. Only a few vendors have a permanent free plan — Maptera at 10 locations and Mapular at 5, as of August 2026. At the top of the market, listings suites are priced per location per year and land in the tens to hundreds of thousands annually.
What is the cheapest store locator software?
On a permanent free plan, Maptera at $0 for 10 locations is the largest free allowance in the category as of August 2026, with Mapular offering 5 locations free. On paid entry price, Mapular ($9.99/mo) and Maptera ($9/mo) are effectively tied, with Stockist at $10/mo and MetaLocator at $17/mo close behind. "Cheapest" changes above 2,000 locations, where the market thins out considerably.
Which store locators offer a free trial?
Most of them, but the lengths vary more than you would expect. MetaLocator runs 30 days with no card, Maptera and Stockist and Bullseye run 14, and Storemapper and Storepoint run 7. Yext has no self-serve trial. A trial is not the same thing as a free plan, and vendors are not always careful about the distinction in their marketing.
Why do some store locator vendors not publish pricing?
Two different reasons, and it is worth telling them apart. Locally and the inventory-syndication vendors quote privately because deals involve retailer data partnerships that vary per customer. Yext quotes enterprise privately because contracts are negotiated per location and per module. Neither is inherently a red flag, but both mean you cannot budget without a sales conversation, and you should walk into that conversation with a third-party benchmark.
What hidden costs should I check for?
Four things that do not appear on most comparison tables: traffic or search caps that force a tier upgrade regardless of location count (MetaLocator and Bullseye both have them), whether the API is a separate tier, whether local landing pages are gated to a higher tier, and implementation or onboarding fees on enterprise contracts. Annual auto-renewal with a price escalator is the fifth, and applies mainly at the enterprise end.
Does more expensive mean better?
It means broader, not better at the locator specifically. The expensive end of this market is buying listings syndication, review management, retailer inventory partnerships, or managed local-SEO services — real things that cost real money to operate. If you need those, pay for them. If you need a searchable map of your locations, the map itself is a commodity and the price difference is not buying you a better one.