Connect locator events to GTM and GA4

Generated Maptera embeds and the Shopify theme block forward verified locator events into the parent storefront dataLayer. Your GTM administrator maps those events to GA4.

Events

• maptera_locator_view
• maptera_search
• maptera_dealer_select
• maptera_website_click
• maptera_directions_click
• maptera_phone_click

Configure GTM

1. 1
   Create Data Layer Variables

   Create variables for the maptera_* search, result, dealer, rank, and distance fields you need.
2. 2
   Create Custom Event triggers

   Create one trigger for each of the six event names.
3. 3
   Create GA4 Event tags

   Use the same event names and map your Data Layer Variables as event parameters.
4. 4
   Preview every interaction

   Search, select a dealer, and click website, directions, and phone. Confirm every event fires exactly once.
5. 5
   Publish and verify

   Publish the GTM container and confirm the events in GA4 DebugView.