How geocoding works in Maptera
Understand how Maptera turns a street address into map coordinates.
Last updated April 27, 2026
Every store on a map needs latitude and longitude coordinates. "Geocoding" is the process of converting a human-readable address into those coordinates.
What Maptera does
- When you save a store, Maptera sends the full address to a geocoding service.
- The service returns a latitude and longitude.
- We store both the original address and the coordinates on your store record.
- The widget plots the coordinates on the map.
Why coordinates can drift
Once stored, coordinates do not change unless you manually re-geocode or edit the address. If a building gets a new address (rare) or a typo gets corrected, you may want to re-run geocoding for that store.
You can manually edit latitude and longitude on any store. This is useful for locations inside large complexes (malls, business parks) where the address points to the wrong entrance.
Bulk re-geocoding
The Geocode Stores page in the dashboard re-runs geocoding for every store at once. Use it after a major data import or if you suspect a lot of stale coordinates.
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